Brochures with holiday scenes laid out next to each other

Marketing Collateral
for Holiday Feelings

Print products that let you see the ocean: The brochure and leaflet for a Greek resort inform travelers about the venue’s offers, values, and especially the joyful time that awaits them there. Instagram templates that match the style allow the resort to share sneak peeks and invite to its atmosphere.

This project is based on a dream resort on the island Lefkada in Greece. Small pebble beaches and bays, traditional little eateries, and lots of sunshine are what make up this spot of land. The resort entices with its beautiful surroundings, inviting guests to take a swim and try the authentic local cuisine with fresh ingredients. As a family-owned guesthouse close to nature, it radiates a gentle charm. Ready to discover more in the collateral? Then scroll down, please.

Services provided:

Graphic Design
Copywriting

Leaflet with holiday image and text

Leaflet in the long DIN format

Inspiration

What kind of accommodation would I like best? One with a feel-good atmosphere and the sea just a few steps away, of course. I want to be where kindness, warmth, and authenticity are. In a guesthouse whose hosts work together with the local community. Regional meals on the menu, a small, pretty, and calm beach, charming towns to explore… And most importantly: restoring in the beautiful country Greece.

Back of A4 brochure with holiday image

Brochure in A4, outside

Inside of A4 brochure with holiday images and text

Brochure in A4, inside

Social Media post templates next to each other

Instagram post templates

Concept

Design

These elements make up the collateral’s composition:

  • a clear grid confers architectural features

  • soft tones and a radiant red as a highlight fit into the color palette of Greek landscapes and water worlds

  • the extravagant font for highlight copy attracts attention, paired with an elegant serif font for longer paragraphs

  • beautiful photographs show interior shots of the resort as well as the gorgeous surroundings

  • the logo’s “focal point” also shows up as a pattern in the Social Media templates

Color palette with blue tones, green, grey, cream white, and red

Inspiration

Greek vacation spots and their aesthetics inspire the color palette for this project: smooth white walls, gray natural stones, the blue sea as a backdrop, sand and pebbles on the beach, green dry landscapes and red coral

These brand values are incorporated into the design:
elegant—restoring—simple—classic—authentic—Mediterranean—kind

FotosPhotos of Greek scenes next to each other